Case Studies: Agri-Businesses

With several distinct business units in three counties, Evergreen FS realized that an outside marketing perspective from Business Builders would be of value. The successful cooperative was doing well, but they were unsure as to the best course of action for several of their diverse divisions.

After absorbing ourselves in Evergreen FS-their operations, goals, and management team-Business Builders developed a series of specific marketing recommendations. From increasing grain sales to increasing sales of retail gasoline. Business Builders provided clear recommendations that could be carried forth by division managers.

After initial recommendations, Evergreen FS continued to work with two targeted divisions of the cooperative to jumpstart marketing efforts. In addition, we supplied the company with overall branding and advertising recommendations to ensure that messages from the powerful agriculture leader will continue to be of value to the company and to the community. The marketing experts at Business Builders can help the agricultural
experts . . . everyone will benefit.

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