Case Studies: Large Corporate
Organizations
Heritage Enterprises, Inc. manages over
30 senior care facilities throughout the state. The growing
organization looked to Business Builders to strengthen their
identity and implement consistent marketing practices throughout
every facility.
Instead of offering
a traditional "corporate
identity" package, Business Builders offered a unique solution.
The team worked closely with Heritage Marketing and Operations
professionals to create a highly customized marketing guide
for each facility. The facility-specific guides offer professional
guidelines and support in the areas of advertising, promotion,
public relations, logo usage, technology, communication, and
sales. This helpful solution also offers the Heritage corporate
office an extensive guide for training, image enhancement,
and increased revenue generation.
Business Builders is also proud to supply
Heritage with the additional marketing tools needed for success.
This includes complete newspaper and radio ad series development,
Web site development and maintenance, newsletter generation,
corporate and facility marketing material creation, as well
as on-going consultation. Large corporations see results when
they partner with Business Builders.
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